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internet marketing : pay per click

pay per click advertising (ppc) is an online advertising format that allows your business to buy your way to the top of search engine results pages for search phrases relevant to your business. Businesses buy advertising on specific search phrases, and are then charged each time a person clicks through to their website.

pay per click is a highly effective way to attract cheap, targeted traffic to your website for highly competitive search terms.

pay per click (ppc) - how does it work?

pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed.

You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.

You pay only when a searcher or clicker clicks on your listing and connects to your site. You don't pay to list, you only pay for clicks or click throughs. This way you only pay for the traffic to your site, there are no other hidden costs.

pay per click (ppc) - which search engines allow it?

There is literally hundreds of pay per click search engines. In general, the larger the pay per click search engine, the more you will have to bid to get to the top for your keywords. This is why it is worth investigating different search engines to find what it would cost to bid on your keywords and how much traffic they draw.

The largest search engines in the pay per click industry are Yahoo! and Google.

google pay per click
Google is not a pay per click search engine, but it does provide pay per click advertising in text ad boxes to the right of search results it delivers. It also delivers pay per click ads to other content sites.

yahoo pay per click
The King of pay per click search engines, Yahoo! Search Marketing has a well organized system. You can bid for rankings and also choose the description and title you want, which provides highly targeted traffic to your website. You can control your bids at all times and adjust them, based on the quality of your results. Especially handy is the Search Term Suggestion Tool, which shows you how often people search for a particular word or phrase.

pay per click (ppc) - Why should I pay for visitors?

For businesses that have had success with search engine optimisation, the idea of paying for visitors is not particularly enticing. However, if you can make more money off a visitor to your website than it costs to get them there, why wouldn't you pay for those visitors? Keep in mind that you can choose exactly what search terms you want to advertise on, and you only pay when a searcher actually clicks on your ad, so it generally comes down to deciding how much you can afford to spend for those visitors rather than whether it's worth doing at all.

pay per click (ppc) - How much should I spend?

The main factors influencing how much money can be spent on a PPC campaign are:

How many searches are conducted per month using phrases relevant to your business?

How much are you, along with your competitors, willing to pay for those terms?

The average monthly ad spend on pay per click (ppc) advertising is around �500.00 for an average SME company, but this varies immensely from less than �50 a month for niche businesses to millions of pounds a month by large national retailers.

The goal of any advertising campaign should be to bring in more money from the campaign than it costs to run it. pay per click (ppc) is no different, but the level of detail you can measure in PPC is significantly higher than most types of advertising. For example, with relatively inexpensive (some are even free) tools, you can determine which ads are generating sales or leads for your business. Beyond that, you can determine how much money you spent on a specific ad to generate a sale or a lead. By measuring what's working, you can aggressively advertise on terms that prove to be winners for your business while shutting down ads that don't deliver.

pay per click maintained for you

For relatively small fees we maintain you pay per click (ppc) advertising campaign ensuring you not only of value for money but also identifying how we can further improve the amount of enquiries and leads you get and how well that traffic converts into paying customers.

We can steer you clear of all the usual pitfalls companies fall into and deliver a pay per click (ppc) advertising campaign that really delivers profitable business.

If you really do want to try yourself before employing a pay per click (ppc) advertising company like 1stGMC, before spending any money with a pay per click search engine, be sure they can answer the following questions:

Is there a posted terms of service for search partners or affiliates. Look for search engines that have very strict guidelines for dealing with their search affiliates. This is important because you want to be sure the search engine is working hard to prevent fraud among its affiliates.

To learn more about pay per click (ppc) advertising please do not hesitate to contact us.

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